article: Words Matter

Key Messages

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The Articulate Team

Good people who do good work for good people.

Whether shooting for outer space or aiming to hit earthly targets, Articulate Consultants serves real people seeking to increase the effectiveness of their marketing communications and brand management.

articulate: eloquent, well-spoken, using well-chosen words effectively.
consultant: one who draws on his or her expertise to guide others, first by asking good questions, then by providing sound advice.

The personnel of Articulate Consultants aim to live up to the motto bright minds, clear communication always while serving clients who seek down-to-earth relief from real-world problems. Clients of Articulate Consultants appreciate the distinct value of Articulate's critical analysis and alternative perspectives on marketing decisions, complemented by comprehensive follow-through — always incorporating appropriate client involvement.

help to hit your target

Think of the Articulate team as like on-call archers and arrowsmiths in the marketing-communications field, capable of serving well even those who shoot for the stars.


In-house personnel play the roles of Executive Assistant, Executive Editorial Assistant, and Administrator as circumstances favour. In circumstances such as global pandemic, remote associates play these roles. Since 1996, both in-house and on-call personnel have proven effective at enabling the fulfilment of promises to clients.


Purpose empowers progress. Understanding this, Articulate's consultants draw upon expertise at helping to solve various communication-rooted business problems by assessing an enterprise through the lens of how its market experiences and perceives value.

Articulate consultants aim to discover what truly distinguishes an enterprise, particularly in relation to the values of its market(s). Helping to recognize these distinctions as such and to articulate them as authentic key messages, Articulate consultants help people in business to generate and to maintain more profitable business relationships.

Articulate's Principal Consultant, Glenn R Harrington, grew up the son of an entrepreneurial father who himself grew up the son of a Canadian business leader. Harrington's founding and leadership of Articulate, as well as his years of service to various businesses, demonstrate the expression that the fruit never falls far from the tree.

project-development associates

While Articulate clients always provide subject-matter expertise, both the client and Articulate Consultants can provide expertise in skillsets necessary to executing projects. Thus, each project team comprises a mix of client personnel and people drawn from Articulate's select pool of independent talent — professional wordsmiths, graphic designers, illustrators, photographers, and website developers.

Articulate clients benefit from the applied expertise of people chosen specifically for work on their projects according to project needs. Yet, their contacts remain primarily with one accountable individual. In this way, they deal with a strategically-driven project team structured adaptively for tactical efficiency and effectiveness, focused on optimizing value to the client.

Prospective project-development associates, click here for information about what work could be like for you as an Articulate associate.

Prospective and returning clients, click below to request a free discovery session.


call 250 383-5040

Discovery Session

Request a FREE discovery session to explore how Articulate Consultants can help.




serving Canada and the USA

from Victoria, British Columbia, Canada

By appointment only.

© Glenn R. Harrington  /  Articulate Consultants Inc.