article: Words Matter

Key Messages

Articulate wordsmith

site vavigation

+ links

Articulate pilot

our people

team tag

The Articulate Team

Good people who do good work for good people.

Whether shooting for outer space or aiming to hit a target here on earth, Articulate Consultants serves real people seeking new effectiveness in their marketing communications.

articulate: eloquent, well-spoken, using well-chosen words effectively.
consultant: one who draws on his or her expertise to guide others, first by asking good questions, then by providing sound advice.

The personnel of Articulate Consultants aim to live up to the motto bright minds, clear communication always while serving clients who seek solutions to down-to-earth problems. Clients of Articulate Consultants appreciate the distinct value of Articulate's critical analysis and alternative perspectives on marketing decisions, complemented by comprehensive follow-through — all with appropriate client involvement.

help to hit your target

Think of the Articulate team as like archers and arrowsmiths on call in the marketing-communications field, capable of serving well even those who shoot for the stars.


In-house personnel play the roles of Executive Assistant, Executive Editorial Assistant, and Administrator as cirsumstances favour. In circumstances such as global pandemic, remote associates play these roles. Since 1996, both in-house and on-call personnel have proven effective at supporting the fulfilment of promises.


Purpose empowers progress. Understanding this, Articulate's consultants draw upon expertise at helping to solve various communication-rooted business problems by assessing an enterprise through the lens of how its market experiences and perceives value.

Articulate consultants aim to discover what truly distinguishes an enterprise, particularly in relation to the values of its market(s). Helping to recognize these distinctions as such and to articulate them as authentic key messages, Articulate consultants help people in business to generate and to maintain more profitable business relationships.

project-development associates

While Articulate clients always provide subject-matter expertise, either the client or Articulate Consultants provides as-needed expertise in certain skillsets. Articulate draws upon a select pool of independent talent — professional wordsmiths, graphic designers, illustrators, photographers, and website developers — to contribute their expertise.

Articulate clients benefit from the applied expertise of people chosen specifically for work on their projects according to project needs. Their contacts remain primarily with one accountable individual. Thus, they deal with a strategically-driven firm structured for tactical efficiency and effectiveness, focused simply on optimizing value.

Prospective associates, click here for information about what work could be like for you as an Articulate associate.


call 250 383-5040

Discovery Session

Request a FREE discovery session to explore how Articulate Consultants can help.




serving Canada and the USA

from Victoria, British Columbia, Canada

By appointment only.

© Glenn R. Harrington  /  Articulate Consultants Inc.