Key Messages

Articulate wordsmith

Site Map + Article & Video Links

Note: You can access every page of the Articulate Consultants website from here, plus links to external videos.

About Us

Problems Articulate Solves

the Articulate Team: consultants

What Makes Articulate Unique: Benefits to Associates

Ideal Client Profile: Business

Ideal Client Profile: Government

Ideal Client Profile: Non-profit

A Consultant Is As A Consultant Does (part one) (YouTube video in new window)

A Consultant Is As A Consultant Does (part two): Why (YouTube video in new window)

Articulate Consultants Articles

KEY MESSAGES

The Articulate Consultants Overview of Key Messages

Three Reasons Why Independent Businesses Need Authentic Key Messages To Succeed

Key Message Blunders Part 1: Presumptuous Use of Your

Key Message Blunders Part 2: Over-promising

Key Message Blunders Part 3: Promoting Features That Do Not Provide Compelling Benefits

Key Messages Blunders Part 4: Getting It Wrong

Marketing Tip: Avoid Direct Competition

MARKETING & BRAND LOYALTY

Authenticity Rules: A Reality Check for Creative Advertisers

Authenticity Rules: What Problem Do You Solve?

Loyalty Without Bribery

Social Media for Small Business: 52 Points Toward An Informed Decision

How to Increase Cost-effectiveness in Small Business Marketing

What is a brand? Why should I care? (YouTube video in new window)

The Law of Focus: How to Avoid Direct Competition (part 1 of 3) (YouTube video in new window)

The Law of Focus: How to Avoid Direct Competition (part 2 of 3) (YouTube video in new window)

The Law of Focus: How to Avoid Direct Competition (part 3 of 3) (YouTube video in new window)

PROGRESSIVE BUSINESS PRACTICES

Take a Hike, Or At least Go for A Walk

Questioning the Billable Hour

In Financial Services, You Can Smile Harder and Give Away Gifts, but Loyalty is Heartfelt

Rebuild Your Consulting Business with Purpose

ARTICULATE WORDSMITH

Words Matter

A Wordsmith's Manifesto Part 1: Aiming for Claritas

A Wordsmith's Manifesto Part 2: “I couldn’t have said it better myself!”

A Wordsmith's Manifesto Part 3: Craft versus Content

The Whole Picture: “The future of the book is the blurb”

Writing as You Speak: Writer’s Boon, Reader’s Bane

How to Distinguish A Conscientious Editor from An Insensitive Butcher

Nine Reasons to Pay A Pro Editor to Review Documents for Publication

Case Study

Newsletter-based Referral Program for Personal Injury Law Firm

Established in your field but new to self-employment?

Shopper Experience Improved and Costs Cut for Grocery Retailer

JOE'S HOTDOGS

Listen to Joe's Hotdogs as told by Glenn R Harrington

Transcript to Joe's Hotdogs by Glenn R Harrington

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