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Problems Articulate Solves
the Articulate Team: consultants
the Articulate Team: Project-Development Associates
What Makes Articulate Unique: Benefits to Associates
Ideal Client Profile: Business
Ideal Client Profile: Government
Ideal Client Profile: Non-profit
A Consultant Is As A Consultant Does (part one) (YouTube video in new window)
A Consultant Is As A Consultant Does (part two): Why (YouTube video in new window)
Articulate Consultants Articles
The Articulate Consultants Overview of Key Messages
Three Reasons Why Independent Businesses Need Authentic Key Messages To Succeed
Key Message Blunders Part 1: Presumptuous Use of Your
Key Message Blunders Part 2: Over-promising
Key Message Blunders Part 3: Promoting Features That Do Not Provide Compelling Benefits
Key Messages Blunders Part 4: Getting It Wrong
Marketing Tip: Avoid Direct Competition
MARKETING & BRAND LOYALTY
A Reality Check for Creative Advertisers
Authenticity Rules: What Problem Do You Solve?
Loyalty Without Bribery
Social Media for Small Business: 52 Points Toward An Informed Decision
How to Increase Cost-effectiveness in Small Business Marketing
What is a brand? Why should I care? (YouTube video in new window)
The Law of Focus: How to Avoid Direct Competition (part 1 of 3) (YouTube video in new window)
The Law of Focus: How to Avoid Direct Competition (part 2 of 3) (YouTube video in new window)
The Law of Focus: How to Avoid Direct Competition (part 3 of 3) (YouTube video in new window)
NEWSLETTER PROBLEM SOLVING
Newsletter Pain or Pleasure?
Do Not Write Your Own Newsletter. We Already Know You’re The Experts.
Why Most Newsletters Don't Work part 1: Success and How to Monitor It
Why Most Newsletters Don't Work part 2: For Effective Newsletter Content, Get Real
COMPELLING ELEVATOR SPEECH
How To Make Networking Boost Your Sales Success
What Makes A Compelling Elevator Speech: Escaping or Avoiding Pain
In A Compelling Elevator Speech, Say Why People Buy from You
A Compelling Elevator Speech: The Real Thing Happened to Me
The Elevator Speech That You Whisper
Use A Compelling Elevator Speech to Hook New Prospects
PROGRESSIVE BUSINESS PRACTICES
Questioning the Billable Hour: Seven Industries
The Carpenter’s Invoice: A Parable about Pricing
The Sketch Artist: A Parable about Pricing
Take a Hike, Or At least Go for A Walk
In Financial Services, You Can Smile Harder and Give Away Gifts, but Loyalty is Heartfelt
A Wordsmith's Manifesto Part 1: Aiming for Claritas
A Wordsmith's Manifesto Part 2: “I couldn’t have said it better myself!”
A Wordsmith's Manifesto Part 3: Craft versus Content
The Whole Picture: “The future of the book is the blurb”
Writing as You Speak: Writer’s Boon, Reader’s Bane
How to Distinguish A Conscientious Editor from An Insensitive Butcher
Nine Reasons to Pay A Pro Editor to Review Documents for Publication
Newsletter-based Referral Program for Personal Injury Law Firm
Established in your field but new to self-employment?
Shopper Experience Improved and Costs Cut for Grocery Retailer
Videos for Joe's Hotdogs by Glenn R Harrington
Listen to Joe's Hotdogs as told by Glenn R Harrington
Transcript to Joe's Hotdogs by Glenn R Harrington
The Joe's Hotdogs blog (external web log in new window)
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© Glenn R. Harrington / Articulate Consultants Inc.