logo

home nav

 
 

 

Ideal Client Profile: Business

Decision-makers seeking more good business who find themselves saying aloud, "There must be a better way," get in touch with Articulate Consultants.

 

size of business

  • micro (5 or fewer personnel, less than $2.5 million gross sales)
  • small to medium (5 to 1,000 staff, $2.5 to $50 million gross sales)

 

location of business

  • Canada – anywhere with telephone and internet service
  • USA – anywhere with telephone and internet service

 

nature of business

  • independent (stand-alone, self-governing)
  • business-to-consumer or business-to-business service-focused
  • more relationship-based (involving interaction, trust, and expertise) than simply transactional
  • in business at least 1 year
  • managed entrepreneurially

 

person

  • individual who owns the company (legally or morally) — e.g. founder, President, Executive Director
  • individual who leads their own team, with or without other team-leaders answering to them
  • some entrepreneurial instinct or temperament
  • concerned that the business is not fulfilling its potential, overall or in a specific area, and could better fulfil its potential with the help of an outside expert’s perspective, advice, and guidance
  • forthcoming with correct, complete, relevant information in focused discussions of business matters
  • willing to pay a consultant to get immersed in the business as necessary, through interviews of staff, suppliers, and customers and through other forms of research
  • willing to delegate tasks to people under his/her authority or influence and to allocate budgets at his/her discretion
  • willing to rethink fundamental business matters (e.g. customer experience, product/service names, sources of value)
  • willing to designate one or more key personnel as a contact person to facilitate a consultant’s orientation to the business as well as the consultant's coordinating efforts to implement solutions
  • willing to invest in making the business fulfil its potential and to give it enough time for success to come about
  • reliable to keep an agreement
  • pays promptly

 

 

Note: This is a profile of the ideal client, like the bullseye at the center of a target. Articulate Consultants will consider dealing with people of other descriptions, or other areas of the same target.


- Glenn R Harrington, Articulate Consultants Inc.

 

Click on the pilot
for the site map + links to more articles.