Joe's Hotdogs

by Glenn R Harrington

          
        Listen to Joe's Hotdogs (audio only).

  Listen and watch: video segment 1.                Listen and watch: video segment 2.

Listen and watch: video segment 3.                Listen and watch: video segment 4.

Listen and watch: video segment 5.                Listen and watch: video segment 6.

 Listen and watch: video segment 7.              Listen and watch: video segment 8.

Listen and watch: video segment 9.

Not about fast food or tourism, Joe's Hotdogs is about business. In his commentary on Joe's Hotdogs, brand-marketing consultant Glenn R Harrington discusses useful, intuitive principles of business through a visit to a hotdog stand overlooking the Pacific Ocean.

The Joe's Hotdogs story and commentary include discussion of:

• buyer incentives (incl. discounts).
• naming a business (incl. cultural perspective).
• consumer psychology (incl. when consumers are explorers).
• loyalty and referrals (incl. why we become enthusiasts).
• consumer behavior (incl. natural cross-selling).
• branding (customer experience as brand).

People in vastly different industries and places find Harrington's simple story and witty commentary to provide good education and good entertainment. It's even a bit funny.

What people are saying about Joe's Hotdogs as told by Glenn R Harrington:

	"Harrington makes a good point. Then he makes another good point. Then another and another. It's good to listen more than once." "Brilliant." "Good story with smart commentary." "Simple business lessons for advanced thinkers." "Memorable. Cause for reflection." "Definitely entertaining." "Well spoken." "None of the lessons are ground-breaking new, but Harrington's parable provides refreshing reminders."
	"Sheds light on the cultural context of how a company can position itself effectively." "Warm and cerebral at the same time." "Good business sense with broad application." "All grounded in customer experience that's easy to relate to." "That touch of humor is great!" "Covers how a brand is an experience."

Joe's Hotdogs is an parable with commentary. It’s about retail business based on the customer experience of a hotdog stand by the ocean. It includes discussion of buyer incentives, naming a business effectively, loyalty and referrals, consumer behavior, and branding. It's common sense edutainment.

Visit the Joe's Hotdogs blog here.

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