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newsletter best practices, newsletter performance, newsletter success, newsletter expert, newsletter ideas
customer newsletter, member newsletter, newsletter design, client newsletter, newsletter writer
Newsletter Problem Solving
Strategic and tactical newsletter expertise
for authentic, effective business relationship management.
why even bother
Q: The world adopted social media years ago. This led to the abandonment of most newsletters. Aren’t newsletters outdated anyway?
A: In addition to standing out in a world full of social media, good newsletters – especially good print-and-mail newsletters issued four or six times per year – are typically more effective today than ever. The top two reasons for this:
relief for newsletter pains
Historically, most newsletters do not work. Recognizing this, Articulate’s Newsletter Doctor service came about in recognition that many newsletter issuers feel discouraged with these difficulties:
common newsletter problems
For the issuer of a newsletter:
For the recipients of a newsletter:
To click “unsubscribe” is not an act of brand loyalty. Rather, it indicates active disengagement from a brand.
Aim for this
Most newsletter issuers consider frequent contact good. Fewer realize that meaningful contact with custom content at the right frequency is best. An authentic, original newsletter can help invaluably at:
Get involved in your newsletter.
A newsletter requires your involvement in each issue if you expect it to help you:
People recognize and appreciate authenticity when they see it. This requires your involvement each time.
Get a newsletter expert on your side.
Many consider themselves too busy for regular involvement in a newsletter, so they seek a turn-key solution, or something off-the-shelf that can be customized. Most often, however, this leads to the failure of an inauthentic newsletter and associated brand-diminishing effects.
The trick, then, is to limit and leverage your involvement. This is where Articulate Consultants newsletter experts can help.
Take advantage of Articulate experience and expertise.
Articulate's principal consultant, Glenn R Harrington, has reliably demonstrated expertise at collaborative newsletter creation since before he founded the company in 1996. He has developed a flexible collaborative process and manages it so that client involvement is limited to the necessary.
these returns on investment
For people who need to develop and maintain hundreds or thousands of business relationships over time, the benefits of Articulate's expert involvement in client newsletters include:
It is possible.
Imagine an authentic, effective custom newsletter that provides meaningful contact with readers who welcome each issue. Imagine a reliable net return on your newsletter investment. With Articulate Consultants involved, these are not just possible but likely.
Let the newsletter doctor relieve your newsletter pain.
Newsletter problem solving and newsletter problem avoidance are Articulate Consultants specialties. Since 1996, Harrington plus Articulate's staff and associates have guided the successful turn-around of many a newsletter. They have also led the launch of successful newsletters from people who had never issued a newsletter before. In any case, Articulate Consultants can make newsletter success more achievable.
Case Study: Newsletter-based Client Referral Program for Personal Injury Law Firm
Article: Why Most Newsletters Don't Work
part one: Success and How to Monitor It
Article: Why Most Newsletters Don't Work
part two: For Effective Newsletter Content, Get Real
Article: Newsletter Pain or Pleasure?
Article: Do Not Write Your Own Newsletter
We already know: You’re an expert.
Individuals and groups can book consulting by telephone with newsletter expert Glenn R Harrington of Articulate Consultants. Click here for booking information.
serving Canada and the USA
from Victoria, British Columbia, Canada
When the clock on the wall of Articulate Consultants says 12:00 noon, then clocks in Vancouver, BC also say 12:00 noon.
© Glenn R. Harrington / Articulate Consultants Inc.