Niche

The Articulate Niche

Many business founders and decision-makers consider it an on-going struggle to figure out how to solve their most vexing and persistent problems in client acquisition and retention. They just want more good clients, preferably at low cost, then they just want the good client relationships to endure.

fundamental need

Founders and decision-makers go to Articulate seeking:

to reassess fundamentally how they pursue marketing and loyalty objectives
to view their marketing and loyalty challenges differently, aware of various perspectives in their markets
to find simple, cost-effective ways to achieve more.

Articulate consultants understand

Since 1996, Articulate Consultants has helped:

√ marketing and loyalty problems understood better and sooner.

√ good fixes identified and the right combination chosen confidently.

√ implementation launched for cost-effective continuation by the client independently.

purpose

Articulate Consultants exists to serve people who long for their business and its offerings to be understood better by the right people and to conduct more mutually-profitable business with them.

practice

For the founders and decision-makers of independent businesses, Articulate’s principal consultant, Glenn R Harrington, plays the multi-faceted role of understanding listener, thinking partner, curious investigator, sharp analyst, shrewd advisor, and advocate of good implementation.

marketing and brand management success

Articulate Consultants helps independent businesses to renew their value proposition and to integrate their marketing and brand management cohesively. The objectives:

deeper client, staff, and supplier loyalty
more meaningful differentiation from competitors
greater overall success including increased, more stable profits.

the unexpected, too

Fortunately, bright minds and clear communication sometimes create value in unexpected ways. For example:

the chiropractor who saved his budget for the brochure he requested when Articulate advised him not to order a brochure at all, then provided tips on patient-relationship-management that, once adopted and followed habitually, yielded better results at lower cost.
the grocery chain with six differently-themed shelf signs that saved hundreds of thousands of dollars per year after Articulate researched and advised on a comprehensively improved approach to shelf signs, including emphasis on the one shelf-sign theme distinct from all competing grocers. This arose as a spin-off while Articulate provided other services to the same client.
the dry cleaner who increased loyalty (more frequent, higher-value service to identified customers) and net profits after halting a discount program and adopting new approaches to key messaging and pricing recommended by Articulate. This arose while still orienting Articulate to the business — an alternative to what the dry cleaner initially had in mind.

bright minds

Articulate Consultants creates distinct value in providing critical analysis, alternative perspectives, and informed advice — for example, to halt use of risky, low-return methods and to reduce efforts in highly-competitive markets.

As appropriate, Articulate personnel then work together with client personnel and select suppliers to follow through on informed decisions, purposefully and adaptively seeking and witnessing the fulfilment of business objectives.

clear communication

When a prospective new client contacts Articulate Consultants, Articulate’s response, “What need do you hope to address by reaching out to us?” conveys equal sincerity and simplicity.

Click the link below to request a free discovery session.

Serving Canada and the USA from Victoria, British Columbia, Canada

By appointment only